FREE TOOL
UTM link builder
Add campaign tags to any link so your analytics shows exactly where each visitor came from.
WHAT IT DOES
About this tool
Build UTM-tagged campaign links for Google Analytics: fill in source, medium, campaign, term and content, then copy a link that is ready for your ads.
Everything runs right in your browser: your text and files are never uploaded or stored.
QUESTIONS
Frequently asked questions
What is a UTM link?
A regular link with extra tags added at the end. Analytics tools such as Google Analytics read those tags and show which campaign, site or post sent the visitor.
Which fields do I need?
Source, medium and campaign: your reports rely on them. Term and content are optional, for paid keywords or for telling apart two links in the same email.
Does capitalization matter?
Yes. "Facebook" and "facebook" show up as two different sources, so pick lowercase and stick with it. This tool converts values to lowercase for you.
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