Without proper analytics, it’s hard to tell which ads bring customers and which just burn the budget. We set up measurement end to end: from installing Google Analytics 4 and Tag Manager to events, conversions and a report that shows where leads come from. All built around your goals, with no unnecessary charts.
Who it’s for
Businesses launching or already running ads; website owners whose analytics is installed “just for show” and doesn’t tell them anything; anyone moving from an old version of Google Analytics or who doesn’t trust their current data.
The result
What you’ll see after setup
- Where visitors and leads come from
- Which pages and campaigns drive inquiries
- How many people reached the form, a call or checkout
- How these numbers change over time
End-to-end analytics: from ad to sale
Standard analytics shows clicks and leads. End-to-end analytics adds CRM data: which leads became sales and which ads they came from. That way you see the cost of not just a lead, but a customer.
- Events and conversions on the website: forms, calls, messengers, purchases.
- Call tracking: how many people tapped the phone number and from which source.
- Tags for ads so you can tell campaigns apart (UTM link builder).
- Passing the lead source into CRM and a report by channel.
The scope is agreed after an audit of your current analytics.
Scope and limits
What the work includes
- An audit of your current analytics, if you have any
- Google Analytics 4 and Google Tag Manager setup
- Events and conversions: forms, calls, messengers, purchases
- Connecting Google Ads and Search Console
- Tags for ads so you can tell campaigns apart
- A clear report or dashboard and a short guide on how to use it
- Running ads (separate services: Google Ads and paid social)
- Fees for paid analytics tools, if you need them
How the work goes
01GoalsWe define which visitor actions matter for your business.
02SetupWe install tracking, events and conversions.
03TestingWe test every event on desktop and mobile.
04ReportWe hand over the report and explain how to read it.
TimelineHow long it takes
Depends on the number of websites, events and ad accounts. Agreed after an audit.
Pricefrom $180
We give an exact estimate after auditing your current analytics.
Get an estimate →
More about our approach
Fewer metrics, more answers
Fewer metrics, more answers
A report should answer business questions: which channels bring leads and what an inquiry costs. So we only set up what helps you make decisions.
Verified data
We check every event by hand: we fill in the form, tap the phone number, go through checkout, and make sure it was recorded correctly.
Analytics questions
What is end-to-end analytics?
It connects ad, website and CRM data in one report: you see which channel brought the customer who actually bought, not just the person who sent a request.
How much does analytics setup cost?
From $180. We give an exact estimate after auditing your current analytics.
We already have Google Analytics. Why set anything up?
Often the tracking code is there but doesn’t record leads or calls. We’ll check what works and set up the rest.
Do you need access to our ad accounts?
Yes, to connect ads with analytics. We agree on the access level with you.
Can we see leads from messengers?
We can track clicks on messenger and call buttons on the website.
Who will look at the report?
You or your team. We’ll explain how to use it and, if needed, help draw conclusions.