SITUATION 01
A new business entering the market
You need to look consistent from day one: the sign, social media page and website should all speak the same language.
Branding: logo and brand identity design
Branding for business: logo, brand identity and visual identity design so your business looks consistent on your website, in ads and on social media.
- Who it’s for
- A new business before launch, or a company that has outgrown its old look
- What you get
- A logo and its variations, color palette, fonts, templates and a brand book
- Timeline
- Depends on scope: a logo only or a full brand book. Plan after the briefing
- Price
- from $330
exact estimate after we talk
Discuss your project ↗drag the slider to the right
FROM SKETCH TO BRAND a sample bakery, “Kolos”, example
sketchbrand
01
After the briefing (business, audience, competitors) we look for the idea: associations, character, first sketches.
You get: several directions to choose from; the number is agreed before we start.
Why it matters for business
One business, two approaches
Drag the slider. Left: every layout was made separately. Right: the same items following the rules of one style.
KOLOSbakery
Fresh bread
daily from 6:00KOLOS · bakery
daily from 6:00KOLOS · bakery
KOLOS
Bread we bake every morning
Who it’s for
A style your team can use on its own
We don’t start with a random logo, but with the brand’s character, its audience and the situations where the identity will be used. We shape the visual direction, choose typography, colors and basic layout principles, and prepare rules for the key brand applications. Your team gets a consistent system that makes it easy to create new materials without losing recognition.
SITUATION 02
A company that outgrew its old style
The logo looks dated, and every contractor makes layouts their own way. You need a refresh and rules that keep the brand recognizable.
Scope and limits
What the work includes
Included
- Logo design and its variations
- Brand color palette and typography
- Brand book with usage rules
- Templates for social media and documents
We hand over the approved logo variations, palette, typography and usage rules. Source file formats, brand applications and the number of concepts are set before we start. Positioning research or a full brand strategy isn’t added to the scope automatically.
Not included
- Website development (a separate service)
- Printing (we prepare the layouts; printing is separate if needed)
- Trademark registration (a legal service)
Logo design: on its own or with a full identity
You can order just a logo or a complete brand identity with a brand book.
- Logo only: the mark and its variations for your website, social media and documents.
- Brand identity: logo, color palette, fonts and templates for social media and documents.
- Brand book: rules for using the style so your team and contractors create layouts the same way.
Price: from $330. The number of concepts and the scope are agreed before we start. We give the exact amount after the briefing.
Discuss a logo →How the work goes
Four steps to a brand book
01 / 04
Identity beyond the logo
A brand identity helps people recognize your company on your website, social media, documents and ads. What matters isn’t only the mark and colors, but the rules for combining them. Before we start, we define the brand’s character, audience and the applications you need.
What to check at handover
Your team receives the approved logo variations, palette, typography and usage rules. File formats, brand book scope, templates and the number of concepts are set before we start. Website development, printing and trademark registration are separate tasks.
Branding questions
How much does logo design cost?
From $330. The amount depends on scope (a logo only or a full brand identity with a brand book) and the number of concepts. We give an exact estimate after the briefing.
What’s the difference between a logo and a brand identity?
A logo is your company’s mark. A brand identity adds colors, fonts, templates and rules so all your materials look like one system. More in the article Logo vs. brand identity.
Can I order just a logo?
Yes, you can order a single element or a full brand book.
How many logo options do you offer?
The number of concepts is agreed before work starts.
Is website development part of branding?
No, it’s a separate Website development service that you can order based on your finished identity.
Related services
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WHAT YOUR
BUSINESS NEEDS
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