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SERVICE / DIGITAL MARKETING
Google Ads: setup and management
Search and display ads across Google: your ads appear exactly when someone is already looking for your product or service. We set up campaigns, then manage and optimize your Google advertising.
- Who it’s for
- Businesses with search demand, where customers already look for your product or service on Google.
- What you get
- A campaign structure, ads, conversion tracking and regular optimization.
- Timeline
- Launch within a few business days after analysis and budget approval.
- Price
- from $270/moad budget not included
Competitor A
Competitor B
Competitor C
Cost-per-click bid
Ad
Landing page
Position4
Quality, approx.3/10
This is a simplified model: Google’s real auction weighs more factors. The takeaway is the same: the bid isn’t the only thing that decides.
Discuss advertisingWe collect search queries, group them by intent and build a clear campaign structure so your different services don’t compete with each other. We write relevant ads, set up conversion tracking and regularly review search terms. This cuts irrelevant clicks and steers the budget toward searches that bring inquiries.
Who it’s for
Businesses with clear search demand: when customers are already typing searches like “buy X” or “order Y” in your city into Google.
Scope and limits
What the work includes
Included
- Collecting search queries for your niche
- Setting up search and display campaigns
- Writing ads and ad extensions
- Conversion setup to track leads
- Optimizing bids and negative keywords
Campaign types and management scope are agreed for your goal. Before launch we check the landing page and conversions; for search campaigns we work with queries and negative keywords. Reports keep the media budget separate from setup and management fees.
Not included
- Ad budget: paid by you directly to Google Ads
- Building a website or landing page (a separate service)
- A guaranteed cost per click: that’s set by the Google auction
How the work goes
01Analysis
We study search demand and competitors.
02Setup
We build campaigns, ad groups and conversions.
03Launch
We launch the ads and track the first data.
04Optimization
We keep improving bids and ad copy.
How much Google Ads costs
Google Ads setup and management: from $270/mo. The first month includes campaign setup, with no separate setup fee.
The ad budget is separate: you pay it directly to Google Ads, and it isn’t part of our fee. The budget size depends on the cost per click in your niche, and we discuss it before launch. To see which campaigns bring sales, we connect end-to-end analytics.
How long it takes
Campaign launch: within a few business days after analysis and budget approval.
from $270/mo
The management fee is separate from the ad budget. We estimate it after discussing your goal. (ad budget not included)
Get an estimate →For online stores
Google Merchant feed for your online store: a separate service
For products to show up in Google with a photo and price, a store needs a feed: a product file for Google Merchant Center. We set up the feed, fix the errors that get products rejected, and launch Shopping campaigns.
No store yet? Online store development. Also selling on marketplaces? Product listings for marketplaces.
Pricefrom $110a separate service, not ad campaign setupDiscuss a Merchant feed
- Creating a product feed with automatic updates
- Google Merchant Center setup
- Fixing rejected products and warnings
- Connecting to Google Ads Shopping campaigns
Search, ad and page
Someone searches for a specific service, sees a matching ad and lands on a page about exactly that. If the page loads slowly, some clicks are lost, so when needed we start with website speed optimization. Before setting up campaigns we check the offer, geography, landing pages and conversion actions. Campaign types depend on the product and the materials available.
Regular optimization
For search campaigns we analyze actual search terms, exclude irrelevant phrases and adjust ads based on data. We look at the quality of inquiries, not just the cost per click. The Google media budget and our setup or management fee are separate costs.
Google Ads questions
How much does Google Ads setup cost?
From $270/mo, with campaign setup included in the first month. The ad budget is paid separately, directly to Google.
How much is a Google Merchant feed, and who needs one?
From $110, as a separate service. An online store needs a feed so its products show up in Google with a photo and price.
How are search ads different from paid social?
Search ads are shown to people who are already looking for your product or service on Google. Paid social ads on Instagram and Facebook reach an audience based on interests, even if they aren’t searching for anything right now. More here: Google Ads or paid social.
Why does Google reject my products?
Most often because the price or availability on the website doesn’t match the feed, required fields are missing, or Merchant Center policies aren’t met.
How is Google Ads different from SEO?
Google Ads means paid ad impressions and clicks once campaigns are running. In organic search you don’t pay Google for each click, but SEO takes ongoing work on the website, content and upkeep.
What’s the minimum budget?
It depends on the cost per click in your niche. We discuss it individually.
Do I need a finished website?
Yes, you need a page for the ads to lead to: a website or a landing page.
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