SERVICE / DIGITAL MARKETING

Paid social ads on Instagram and Facebook

We set up and run paid social ads on Instagram and Facebook through Meta Ads. We test audiences, offers and creatives, check event tracking, and measure the cost and quality of inquiries. The ad budget is agreed separately from our fee.

Who it’s for: Businesses that need inquiries from Facebook and Instagram: a promotion, a new product, testing demand.
What you get: Audiences, creatives and campaigns in Meta Ads, testing and a report with recommendations.
Timeline: First campaigns within a few business days after the briefing, once creatives are ready.
Price: from $270/moad budget not included

Discuss your goal SMM and paid social

AUDIENCE BUILDER · EXAMPLE

Age

City

Interests

Campaign settings

audience: everyone

96of 96 sample people see the ad

These numbers are illustrative. In a real campaign we test audiences and keep the ones that bring inquiries at an acceptable cost.

Discuss your audience

items in the scope of work steps from task to result answers to common questions

Who it’s for

Businesses that want leads fast, without waiting for the long-term effect of SEO: launching a promotion, a new product or service, testing demand.

Social media advertising: what it’s good for

Launching a promotion or a new product when you need leads fast.
Testing demand for a new service before investing heavily.
Backing up social media management: SMM builds trust, while paid social brings new people to your profile or website.
Reconnecting with people who have already visited your website or profile.

Scope and limits

What the work includes

Included

Defining the target audience and hypotheses
Preparing ad creatives and copy
Setting up campaigns in Meta Ads
Audience testing and budget optimization
A report with results and recommendations

To launch, we need access to your ad assets, an offer and materials. We check conversion events and the path to a lead; the report separates ad spend, inquiries and their quality based on available CRM data.

Not included

Video production or photo shoots (a separate service)
Ad budget: paid by you directly to Meta
A guaranteed number of leads, since that depends on the niche, season and offer

How the work goes

01Briefing

We define the campaign goal and audience.

02Competitor analysis and strategy

We study competitors’ ads and build a campaign plan.

03Creatives and offers

We prepare offers, copy and visuals for the ads.

04Launch

We set up and launch the campaigns.

05Optimization

We test audiences and switch off what doesn’t work.

How much paid social ads cost

Paid social setup and management: from $270/mo. The ad budget is separate: you pay it directly to Meta.

What the amount depends on:

how many campaigns and audiences we test;
whether we create creatives and copy from scratch;
how many offers or products we advertise.

Timeline

How long it takes

First campaigns launch within a few business days after the briefing, once creatives are ready.

Price

from $270/mo

The management fee is separate from the ad budget. We estimate it after discussing your goal. (ad budget not included)

Get an estimate →

Platforms

Paid social ads on Facebook and Instagram

SMM together with ads

The offer matters as much as the audience

Meta Ads setup starts with the product and the action you want people to take. The creative should explain the offer, and the profile or landing page should help people decide. Materials, test audiences and how inquiries are tracked are agreed before launch.

Management after the first impressions

We compare creatives and audiences and analyze spend and inquiry quality. Feedback from your sales team helps judge how well leads fit the product. The ad budget is paid separately; the number of tests depends on the goal. Profile content can be combined with ads in one package.

Questions about paid social

How much do paid social ads cost?

Setup and management from $270/mo, ad budget not included. We give the exact amount after discussing your goal.

What’s better for my business: paid social or Google Ads?

Google Ads works when customers are already searching for your product on Google. Paid social on Instagram and Facebook works when you need to create demand or show a new product. They often work together; more in the article Google Ads or paid social.

What’s the minimum ad budget?

It depends on the niche and campaign goal. We discuss it individually.

Who pays for the ads: you or us?

You pay the ad budget directly to Meta, separately from the management fee.

Do I need videos, or are photos enough?

We work with the content you have and suggest what’s worth adding for better results.

Related services

All digital marketing services Google Ads SMM CRM and automation Analytics setup

06 / LET'S GET ACQUAINTED

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WHAT YOUR
BUSINESS NEEDS

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