How to Choose a Digital Agency: Questions About Process, Access and Accountability

Choosing a digital agency gets easier when you compare how each one would handle your task, not how attractive their promises sound. Two contractors can name the same service and include very different amounts of work. Before you decide, ask them to explain the result, the boundaries and how the work will be checked.

Ask for a breakdown of the proposal

What exactly will be delivered? What materials do they need from you? Which integrations and third-party subscriptions are billed separately? Specific answers let you compare options without guessing. A risk-free way to get acquainted is a free audit.

Watch how the contractor deals with the unknown. Admitting that a diagnosis is needed is better than guaranteeing a deadline and a result without ever seeing your system.

A contractor's proposal broken down into result, scope, dependencies and the person responsible.
A contractor's proposal broken down into result, scope, dependencies and the person responsible.

Find out how the work is signed off

You need criteria and examples of checks. For a website, that means acceptance scenarios; for advertising, a definition of the result; for a CRM, the process and the data. Ask what happens if a check uncovers a problem.

Clarify how changes in scope are agreed. New tasks are normal, but they should show up in the plan, not appear as a surprise at the end.

Contractor and client review a finished feature against the same acceptance criteria, with no handshake as the main scene.
Contractor and client review a finished feature against the same acceptance criteria, with no handshake as the main scene.

Make sure you stay in control

Who coordinates the work, where are the materials stored and how is access handed over? Your company should own its domains and services. When the project ends, you should be left with the source files and a clear picture of how your system works. How to set up this kind of partnership: an outsourced digital team.

If you need several connected services, consider an outsourced digital team. The About Boroda Expert page describes how we work together with clients; when you talk to us, match that approach against the specific needs of your project.

A well-managed partnership: you own the access, decisions are recorded and the work can be handed to another contractor.
A well-managed partnership: you own the access, decisions are recorded and the work can be handed to another contractor.
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